OutfitTrends
Company Overview
OutfitTrends is an online fashion store operating from Manchester. The store showcases many fashion items such as clothing for women/men, Jewellery, watches, special gift items and much more which are up dot the grabs.
The Challenge
Despite being operational for more than a year now, the store was hardly generating any traffic. They had to turn to paid advertising in order to obtain the desired traffic. So the only sources of their business were paid search and referrals. The marketing professionals at OutfitTrends wanted us find out the flaws in their online strategy and refine it to gain more Organic traffic and increased ROI in the long-run.
The Solution
The website was neatly designed, but the designers didn't leave any provisions in the web structure for SEO friendly practices. We gave them a complete audit report along with design suggestions. We optimized the URLs, Meta and content of all the web pages which were 321 to be. Following our keyword research, we integrated relevant keywords in the product description and the overall site content. We optimized and created new social media channels and also submitted many web pages in the search engine that were not indexed or were not ranking before.
The Result
- 65% increase in Organic Traffic within the first 4 months
- 50% Increase in monthly Lead to Conversion Ratio
- 62% Increase in Social Media Traffic within Facebook accounting for 45% of it
- Website Rank Increased to the 2nd Page of Search Results
- Click through Rates increased by almost 50%
